Watson Matsa is the Co-Founder and CEO (Chief Visionary) of eSusFarm, where he leads Operations, Technology Implementation, and Market Development. He has worked in the banking sector in Business Banking and the Credit and Behavioral System departments for FNB South Africa Including leading the Operations department for a cross-border Logistics company. He also worked for a blockchain cryptocurrency exchange called LATOKEN focusing on customer success and liquidity success. He holds a double major in Accounting and Economics, from Rhodes University. He has won multiple awards for banking innovation. Watson is a recipient of the World Bank Top Innovator Award (2020).