Skip to content

Generation Africa brings partners together to strengthen the ecosystem for young agripreneurs across the continent.

Together we can help start-ups create jobs and revolutionise the agri-food sector.



Generation Africa’s enduring mission is to bring the dynamism of youth entrepreneurship to Africa’s agri-food sector. It aims to strengthen the ecosystem that supports agripreneurs as they travel the perilous journey from ideation to scale. 

We collaborate to inspire more young Africans to become agri-food  entrepreneurs; to enable viable small, medium and micro enterprises to sustain strong growth; to increase capital investment into young ventures in the sector; to support job creation throughout the value chain; and to increase adoption of exciting innovations and breakthrough technology.



Generation Africa’s mission is to bring the dynamism of youth entrepreneurship to Africa’s agri-food sector. It aims to strengthen the ecosystem that supports agripreneurs as they travel their perilous journey from ideation to scale. Each year, Generation Africa collaboratively identifies the greatest constraints facing young agripreneurs and engages influential partners to act upon them. It celebrates women entrepreneurs and recognises the additional barriers they face.


Generation Africa Ambassadors

Generation Africa has convened an Ambassadors Group, composed of pre-eminent leaders and dynamic entrepreneurs, to give voice to agripreneurs’ needs and opportunities at the pan-African and national levels. Ambassadors are asked to undertake:


Advocacy for catalytic changes, at the continental, national and sub-national levels, in support of agripreneurs’ needs


Messaging that inspires and guides young agripreneurs


Learning, via engagement with the Landscape Report

Founder and CEO,
Agrolay Ventures


Ada Osakwe is a Nigerian economist, an entrepreneur and corporate executive, who is the founder and chief executive officer of Agrolay Ventures, an agribusiness investment company based in Nigeria, which invests in African agricultural food-related companies. From November 2012 until May 2015, Osakwe was the Senior Investment Adviser to Nigeria's Minister of Agriculture and Rural Development, Akinwumi Adesina.

President, Alliance for a Green Revolution in Africa (AGRA)

Dr. Agnes

Agnes Kalibata is a Rwandan agricultural scientist and policymaker, and president of the Alliance for a Green Revolution in Africa (AGRA). She served as Rwanda's minister of agriculture and animal resources from 2008 to 2014 and began her tenure as president of the Alliance for a Green Revolution in Africa (AGRA) in 2014.

Chief Happiness Officer,

Dr. Eleni

Our lead judge is founder and Chief Happiness Officer of BlueMoon, an innovation hub in Ethiopia. Eleni is a former CEO of the Ethiopia Commodity Exchange and held positions in the World Bank, the International Food Policy Research Institute and United Nations. In 2012, Eleni won the Africa Food Prize which was then called the Yara Prize.

CEO, Southern African Confederation of Agricultural Unions (SACAU)

Dr Ishmael

Ishmael Sunga has more than 30 years’ experience, mainly in the development sector. Prior to his current position as head of a regional farmers’ organization for southern Africa, he previously worked in various capacities for research and academic institutions, and for international development agencies.

President, International Fund for Agricultural Development (IFAD)


Gilbert Houngbo served as Prime Minister of Togo from 2008 to 2012. Previously he worked at the United Nations Development Programme (UNDP). After leaving office as Prime Minister, He became Deputy Director-General for Field Operations and Partnership at the International Labour Office in 2013. He has been President of the International Fund for Agricultural Development since 2017.

President, General Council of Agricultural Development, Government of Morocco

Prof. Mohamed
Ait Kadi

Mohamed Ait Kadi is President of Morocco's General Council of Agricultural Development, a policy Think-Tank of the Ministry of Agriculture and Fisheries. He is a key player in Morocco’s agricultural sector reforms and has served on several national and international boards and many high-level international assignments. He is a resident member of the King Hassan II Academy of Science and Technology.

President and CEO, Heifer


Pierre Ferrari currently serves as President and Chief Executive Officer of Heifer International. Joining in 2010, he brought more than 40 years of business experience including global development, impact investing, and entrepreneurship. By scaling its programs and accelerating rural market growth, Ferrari is leading Heifer to help those it serves achieve living incomes. Heifer is using its proven community development approach and livestock expertise to help farmers create market demand to help lift them out of poverty.

Ferrari holds a master’s degree in Economics from the University of Cambridge and an MBA from Harvard Business School. He worked for many years at Coca-Cola USA before deciding in 1995 to focus his energies and business acumen on social issues. He is using his skills and aptitude to invest in and partner with people living in poverty to help them achieve self-sufficiency, independence, and health—goals that directly align with Heifer’s empowerment-oriented mission.

Ferrari has served as a board member of the Small Enterprise Assistance Fund, InterAction, Global Impact, and Fair Trade USA, and is a former chair and board member of Ben and Jerry’s Homemade Ice Cream.

Group Chairman,


Strive Masiyiwa is the Founder and Chairman of the Econet Group, a pan-African telecommunications, media and technology company with operations and investments in 29 countries. He serves on several international boards including Unilever, National Geographic Society and the Global Advisory boards of the Council on Foreign Relations and Stanford University. Over the last few years, he has devoted his time to mentoring the next generation of African entrepreneurs through his Facebook page, which has a growing followership of nearly 4 million young people from across the continent.

President and CEO, Yara

Svein Tore

Svein Tore Holsether is President and Chief Executive Officer of Yara. He is a member of the Executive Committee and Chair of the Food & Nature program for the World Business Council for Sustainable Development (WBCSD). He was a Commissioner of the Business and Sustainable Development Commission (BSDC), and also serves on the Executive Committee and Board of the International Fertilizer Association (IFA). Previously, Mr. Holsether has held a range of executive and senior position in large industrial companies.

Looking to support young African agripreneurs?

Please contact us if your organisation is committed to supporting young African agripreneurs and you want to link with other ecosystem actors via the Generation Africa partnership.

Generation Africa Ambassadors Call to Action