Youth-led, African Agribusinesses Announced as Pitch AgriHack 2021 Winners

African agritech innovators win cash awards to grow and scale their businesses in the seventh Pitch AgriHack competition.

Nairobi, Kenya: Six youth-led agribusinesses showcasing market-ready innovations for African farmers – which include mobile crop processing machinery, produce delivery services and e-commerce and farm financing platforms – won a share of the US$45,000 Pitch AgriHack 2021 competition today at the African Green Revolution Forum (AGRF). 

The companies, which now have an opportunity to attract new investments via the AGRF Agribusiness Deal Room, were competing in three categories: Early-stage, Mature/Growth-stage, and Women-led.  

In a fourth, invitation-only category, known as the AYuTe Africa Challenge, US$1.5 million in grants were awarded to two youth-led agritech businesses that are increasing access to emerging technologies for smallholder farmers across Africa to grow their businesses and incomes. 

The Pitch AgriHack competition, aimed exclusively at youth-led African businesses bringing technological innovation to the agriculture sector, is sponsored by Heifer International and hosted by Generation Africa, a thematic platform of the AGRF.

The youth of Africa have a crucial role to play in our continent’s food and farming future. Food systems change is one of the most pressing global issues as humanity negotiates a new balance with the natural world amidst the undeniable impacts of climate change,” said Dr Agnes Kalibata, President of AGRA and Special Envoy to the UN Food Systems Summit. “Pitch AgriHack is a wonderful initiative that awards youth-led innovative agricultural businesses. At the intersection of technology and agriculture, new innovations have the capacity to enable and uplift smallholder farmers, and drive agricultural transformation across Africa.

The Pitch AgriHack Winners for 2021:

The winners of the three open competition categories are:

Early-Stage category:

Winner – Jeffrey Appiagyei of SAYeTECH Company Limited in Ghana. Jeffrey’s company designs and manufactures climate-smart agricultural machinery that increases productivity of smallholder farmers.  

Runner-up – Gabriel Eze of Rural Farmers Hub in Nigeria. Gabriel’s company provides agricultural services with a core product, called Capture™. 

Mature- and Growth-Stage category:

Winner – Mahmud Johnson of J Palm in Liberia. Mahmud’s company has created innovative labour-saving technology for Liberia’s smallholder farmers, helping them to produce wild palm oil more profitably and efficiently, while not contributing to deforestation or animal habitat destruction. 

Runner-up – Gladys Amiandamhen of Farmcrowdy Limited in Nigeria. Farmcrowdy has developed a technology ecosystem called Farmgate with various innovative software products, to help farmers maximize their output and increase their profits.

Women-led Agribusiness category:

Winner – Ore Alemede of GrowAgric in Kenya. Ore’s company provides a full technology end-to-end solution that optimizes the entire agriculture value chain, providing small and medium-scale farmers with training, marketing linkages and accessible working capital.

Runner-up – Nomaliso Musasiwa of Fresh In A box in Zimbabwe. Nomaliso’s company offers an innovative e-commerce platform that connects smallholder and urban farmers of fresh local produce as well as other food products with customers locally and globally enabling payments to be made from anywhere in the world, an important feature linking diaspora family members with loved ones at home.

Winners of the Invite-Only AYuTe Africa Challenge run by Heifer International:

Pitch AgriHack and the AYuTe Africa Challenge support youth-led technological innovation in the agriculture sector. We believe that the agricultural sector has the potential to provide future jobs for Africa’s growing youth population, while advancing the continent’s food security agenda,” said Adesuwa Ifedi, Senior Vice President for Africa Programs at Heifer International.

The Pitch AgriHack 2021 winners will receive continued support as they develop and grow their enterprises. Individual profiles have been made public on the platform and reviewed for relevance to their investor community.

Nearly 600 business owners from 37 African countries applied to the competition. Countries represented at the finals at the AGRF Summit were Ghana, Kenya, Liberia, Nigeria, South Africa, Tanzania, Uganda, and Zimbabwe. 

Generation Africa is proud to be the host of Pitch AgriHack 2021. Competitions like this, and the entrepreneurial communities that are shaped around them, give young agripreneurs access to the tools and expertise they need to make their businesses successful,” said Head of Generation Africa, Dickson Naftali.

A seasoned panel of food systems experts with extensive experience across the African agrifood and technology sectors served as judges. 

“Seeing the ideas that are coming from young entrepreneurs across Africa makes me very excited about the future of agriculture on our continent,” said Ebunoluwa Bolodeoku, Head of Business Transformation for Africa at Heifer International, and Pitch AgriHack judge. 

The judges for the 2021 Pitch AgriHack competition were:

  • Ebunoluwa Bolodeoku – Head Transformation, Africa – Heifer International 
  • Elisée Kamanzi – Country Director, Rwanda, Heifer International 
  • William Matovu – Country Director, Uganda, Heifer International 
  • Ken Lohento – Digital Innovation Strategy Consultant, FAO 
  • Nixon Gecheo – Senior Program Officer – Digital Systems & Solutions for Agriculture, AGRA 
  • Barbra Muzata – Communications and Brand Leader, Africa Middle East – Corteva Agriscience 
  • Grace Vuhya Obeda – Principal Youth Employment Expert at African Development Bank
  • Hafou Touré-Samb – SME Development and Finance Specialist also from African Development Bank


For 77 years, Heifer International has worked with more than 36 million people around the world to end hunger and poverty in a sustainable way. Working with rural communities across Africa for 47 years, Heifer International supports farmers and local food producers to strengthen local economies and build secure livelihoods that provide a living income. For information, visit


Generation Africa is a thematic platform of the AGRF, whose mandate is to strengthen the ecosystem for youth entrepreneurs in the agri-food sector across Africa. From its start in 2019, Generation Africa has brought together industry leaders, government institutions, NGOs, NPOs, and community platforms to collaborate on ecosystem development, curation and support of agribusinesses, research and advocacy, and the inspiration of young people to embrace opportunities in the agrifood sector. Find out more at


The AGRF is the world’s premier forum for African agriculture, bringing together stakeholders in the agricultural landscape to take practical actions and share lessons that will move African agriculture forward. Under AGRF’s current strategy, the Forum is particularly focused on driving progress of the Malabo Declaration by 2025 as the priority set of commitments African Heads of State and Government have made to strengthen agricultural development at the centre of the continent’s overall development and progress. The AGRF is organized by the AGRF Partners Group, a coalition of institutions that care about Africa’s agriculture transformation. For more information visit   

Contact: Jane Machigere

Share the Post: