About Generation Africa

About Generation Africa

Generation Africa is the partnership initiative with a vision to strengthen the ecosystem for youth entrepreneurs in the agri-food sector across the continent. Founding partners are Econet, a global telecommunications, media, energy and technology group founded on the African continent, and Yara International, a global crop nutrition company, founded in Norway.

Cultivating a movement

The Generation Africa movement seeks to inspire a next generation of African entrepreneurs, connecting them to the resources they need to move their businesses successfully from idea to scale. Generation Africa will also draw attention to opportunities for technological innovation and disruption in the agri-food sector, increase access to diverse forms of finance along the entrepreneur’s journey and strengthen the continent-wide agenda for youth entrepreneurship in the agri-food sector.

Generation Africa’s ambition

By 2025, Generation Africa’s ambition is to catalyse demonstrable increases in job creation along the entire agri-food value chain and inspire young Africans to become agri-food entrepreneurs. We would like to see youth-led agri-food small and medium-sized enterprises (SMEs) sustaining annual growth rates of over 20% with venture capital invested in high-potential agri-food SMEs and the adoption of transformative innovations and technologies within the agri-food sector.